“There is value in some forms of piracy. The Grateful Dead wouldn't have been who they were without bootlegs. But when a piracy ring establishes itself behind a veneer of legitimate distribution, that's blatant fraud. And that must be eliminated.”
Simon Fraser, Label ManagerPlay Records
Baron Mordant, Label manager / MMusic:
"Only suckers siphon illegally..."
Gemma Hart, Digital Manager:
"It's really great that The Music Mission is recognising and tackling this new wave of piracy. The extra revenue generated from converting these paying users to legal sites is needed now more than ever for artists."
Sthe Kekana, Label Manager:
"Nothing frustrates me like seeing my releases being popular but the sales dont match the popularity. "